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Lizzie Keenan has been appointed as executive director for Clackamas County Tourism, the agency responsible for managing and marketing the destination.
Keenan brings almost two decades of tourism industry experience to the role. She’s served in multiple leadership roles of increasing responsibility within Mt. Hood Territory, most recently as the interim tourism manager for Mt. Hood Territory. She’s also served as the regional lead for Experience Mt. Hood and the Gorge for the past nine years.
Keenan, who has experience with state, national and international tourism organizations, was selected following an extensive national search that attracted numerous qualified candidates. Her strengths include fostering collaboration, mentoring team members, and guiding complex projects. Her appointment reflects the organization’s commitment to innovative leadership and sustainable tourism development in the region.
“Lizzie’s deep understanding of our region, along with her proven track record in sustainable tourism and destination marketing, makes her exceptionally qualified to lead the Mt. Hood Territory team into its next chapter,” said Clackamas County Administrator Gary Schmidt. “Her collaborative leadership style and strategic vision align with our mission to strengthen the county’s economy through responsible tourism development.”
During her tenure with Experience Mt. Hood and the Gorge, Keenan implemented several successful initiatives, including the Trail Ambassador program, which won the Oregon Tourism Stewardship Award in 2019. She also secured critical funding while championing sustainable tourism practices, and has consistently demonstrated a commitment to the region's mission and values.
Before joining the Mt. Hood Territory team, Keenan held leadership positions at Sustainable Travel International and Visit California. She has a Master’s degree in Tourism Development from the University of Surrey, and a Bachelor’s degree from University of California, Los Angeles (UCLA).
About Clackamas County Tourism and Oregon’s Mt. Hood Territory
Clackamas County’s Office of Tourism is responsible for managing and marketing the county as a tourism destination branded Oregon's Mt. Hood Territory — is dedicated to developing and promoting tourism opportunities in Clackamas County. A nine-member industry-represented Tourism Development Council, appointed by the Board of County Commissioners, guides the work. Clackamas County Tourism focuses on enhancing visitor experiences, supporting local economies and protecting the region's natural beauty and cultural heritage. Funding for Clackamas County Tourism initiatives, including the Strategic Investment Program, comes from Clackamas County’s 6% transient lodging tax, which visitors who stay in lodging accommodations within the county pay.